Attitude is a local Jiu Jitsu apparel clothing brand based in Northern Ireland. Attitude was born as a result of a love and passion for Brazilian Jiu Jitsu (BJJ). Passionate about making a difference and has been founded with a clear vision and purpose. Read more to find out…

BJJ has and is widely talked about when discussing the range of both physical and mental benefits of taking it up, whether it be as a hobbyist or a more seasoned competitor. BJJ is additionally known for being a challenging sport which takes dedication, resilience, hard work and determination. Growing up, we often heard "Success is in your Attitude” and we believe the BJJ journey bears many similarities to demonstrating the right attitude to succeed.

Attitude aims to specialise in rashguards and No-Gi fightwear with the aspiration of designing and developing plenty of cool Jiu-Jitsu apparel in the future. What makes “Attitude” unique we believe is its purpose to give back. A % of all profits will be invested back in the Jiu Jitsu community, specifically for the Youth.